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Shell Brodnax

Shell Brodnax


Becoming Cowgirl


Do you wonder why it seems some people have amazing businesses? Everything they touch turns to gold, but your goals seem always to fall short?

Shell Brodnax uses “The Cowgirl Philosophy” to take audiences through real-life, hilarious, and thought-provoking lessons that create an understanding that anything is possible.

Her journey to becoming a dedicated horsewoman led to the creation of “The Cowgirl Philosophy.” She teaches specific methods that focus direction and establish goals.

From business suits to cowboy boots, Shell shares personal experiences of overcoming adversity and fears in her journey of courage, determination, and commitment to succeed, when others thought it was impossible.

Attendees Will Learn:

How to focus their energy on the things that will get them to achieve their goals
How to not allow their “competitors” to get into their head and take them away from their goals
A step-by-step plan to set goals, create strategy to accomplish anything

Meet Shell Brodnax …

Shell Brodnax is a motivating and thought provoking business strategist. She has helped thousands of real estate entrepreneurs to navigate the obstacles that are holding them back and to realize their potential. She teaches entrepreneurs to leverage the law of attraction and the power of focus. Her no-nonsense approach empowers clients to clearly see what work needs to be done and outline a strategy to achieve their goals.

As a global visionary, author, and business strategist, Shell is one of the real estate industries most sought after speakers. For over a decade, Shell has worked to advance professionalism and excellence in real estate staging. She is the founder and Chief Executive Officer of the Real Estate Staging Association®, (RESA®). RESA is a 501 (c) (6) tax-exempt non-profit trade association for professional real estate stagers. This network of professional real estate stagers includes over 1,700 members, 50 chapters, and 200 leaders. Through her work at RESA Shell has created, an internationally recognized accreditation system for CORE business training providers. She has established a national MCE program “Staging to Sell—What Every Agent Should Know, for real estate agents in America. In 2008 she implemented international staging industry events and awards. The RESACON annual convention began in 2010, and RESA- EDGE events launched in 2017.

Shell co-authored the best-selling book: Home Staging: The Power That Sells Real Estate. This guide to getting the best price for your property covers the entire selling process with expert advice from professional home stagers. Shell’s newest book,
Becoming Cowgirl, is a realistic, easy to understand and implement strategy to improve your life or business. Gain clarity on why things are not going well and learn these easy steps to initiate the changes to make life better.

Shell is the go-to resource for major media outlets including The Wall Street Journal, The New York Times, and CBS News. She is the host of Stager Talk and a regular contributor to Staging Standard Magazine.

• Central Valley's Women's Council of Realtors Businesses Woman of the Year
• Staging & Design Network Leader of the Year
• Two-Time Stevie Award for Women in Business Finalist